I’m often described as a lightbearer - someone who helps people find their way when things feel sticky, uncertain or overwhelming. Not by offering clichés or quick fixes, but by bringing clarity, stability and compassion to the table.
My purpose is simple: To help creatives strengthen their inner foundation so they can move through life and work with confidence, direction and clarity. Through understanding, deep listening and safe, grounded guidance, I support people in reconnecting to their own power, inspiration and inner drive.
With more than 20 years in journalism, media and creativity - and 15 years as a freelancer - I’ve seen the full spectrum of this world: the breakthroughs, the reinventions, the burnout cycles, the moments when you feel lost and alone. My career spans journalism, book writing, editing and brand storytelling, with bylines and clients including The Guardian, Forbes, Billboard, The Independent, BBC, Sony, Virgin and more, plus three books of my own. I’ve also managed, mentored and coached creatives since 2017.
I channel that experience, along with my ICF coaching training, directly into my work.
Over the past decade I've also committed deeply to my own self-development - inner work, habit change, wellbeing, meditation, masculinity, relationships, plant medicine and the psychology of creative identity. People often tell me I have a calming presence and a non-judgemental way of listening, mixed with honesty, curiosity and critical insight when it’s needed.
I’ve coached creatives, freelancers, executives and young people - offering a balance of grounding, clarity and challenge.
Clients describe feeling seen, supported and encouraged to rise into a more capable version of themselves.
